What You Should And Shouldn't Do When Creating Radio Commercials For Your Car Dealership

If you own or manage a car dealership, you might be looking for advertising options. If you haven't already made a radio commercial and had it played on all of your local radio stations, then you are missing out on a great opportunity. Just make sure that you know about these things that you should and should not do when creating radio commercials.

Do Keep it Short and Sweet

There are a couple of reasons why you should keep your radio commercial short and sweet. First of all, the radio stations might have limits as to how long the commercial can be, and they will probably also charge you based on the length of your commercial. Keeping it short can help you avoid problems with getting your commercial played, and it can help you keep production and advertising costs down. Also, people who are listening to the radio probably don't want their music to be interrupted for too long, so keeping your commercial short and sweet can help you prevent it from being annoying for those who hear it throughout the day.

Don't Make it Too Cheesy

Chances are good that you have heard radio commercials for car dealerships -- and all sorts of other businesses -- that made you cringe. Naturally, you don't want others to hear your car dealership's commercials and think they are cheesy or embarrassing. It can sometimes be tricky to pick up on this type of thing yourself, particularly if you are the one who has been working hard on your commercial. Therefore, you should think about asking friends, people who work in the dealership, and others for feedback. Additionally, consider working with a professional production company to ensure that your commercial turns out professionally and well instead of cheesy and amateurish.

Don't Forget to Talk About What Your Dealership Has to Offer

Of course, one good thing about radio commercials for car dealerships is the fact that they can help you raise brand awareness and let people know about your dealership. However, you don't just want people to know the name of your dealership; instead, you want them to want to stop by sometime. Therefore, make sure that you share a little more about what sets your dealership apart when you are making your commercial. If your dealership offers lifetime oil changes on the cars that you sell, you should make this a selling point. If you sell a make or model of car that isn't easy to find in your area, consider sharing it on your commercial. Think about what makes your dealership different from the others in your area, and keep this information in mind when making your commercial to ensure it's a success.

If you're ready to start your automotive radio commercial, reach out to a local advertising agency.